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Matt Certo

Matt Certo

CEO + Principal

In 1995 Matt Certo built Rollins College’s first-ever website. 30 years later as CEO and Principal of Institutional Knowledge, he’s become a leading marketing strategist for higher education brands looking to surmount enrollment obstacles and establish clear differentiation. Matt’s passion for progress in digital marketing has culminated in several key industry publications, as well as presentations at White House forums under Presidents Bush and Obama.