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Higher Education Tools, Tactics, and Best Practices
Thoughts from our team to help you differentiate and reach the next generation of learners.
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Your Collegiate Brand and Your Students’ Self-Expression
I recently went to a big-time college football game with a stadium filled with 75,000+ fans rooting for the home team. Since I went to a smaller school and didn’t regularly experience this on Saturdays, I’m…
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This School Is Not For You
I always enjoy hearing from parents about their college trips—the campuses they visit, their kids’ reactions, and the memorable moments from their tours. These stories offer fascinating insights into what stands out to prospective students and…
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Should Your School Change Its Name?
Over the past few months, I’ve been engaged with two institutions contemplating a name change. For these institutions, the idea of a name change can be daunting. Collegiate names are often longstanding, rooted in history and…
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The Small College Advantage
The small college occupies a unique place in society. Usually eclectic and charming with a great deal of history, small schools offer a unique setting and deliver a distinctive experience to those who enroll. One better…
Featured
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Institutional Knowledge Announces Anne Kerr as Senior Consultant
Institutional Knowledge today announced that Dr. Anne B. Kerr, the esteemed former President of Florida Southern College, has joined the firm as a Senior…
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How College Presidents Shape College Marketing
In most cases, the college president serves as the face of the institution—the icon and representative of the school’s vision and direction. Certainly, there…
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This School Is Not For You
I always enjoy hearing from parents about their college trips—the campuses they visit, their kids’ reactions, and the memorable moments from their tours. These…
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